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Exhibition Stall Design & Development: YUKITA

Client	:	Yukita Electric Wire Co. Ltd.
Stall Size	:	4 mtr x 3 mtr

		Yukita is Japanese Company manufacturing electric wires and insulated motors. They have arrived here for exhibition as it has to do the collaboration with the Indian Market and make them their target audience. The basic ideology was to promote the Quality of the Product as well as to highlight the tagline that Japanese Technology arrived at the Indian Market. So, Approach media placed the Indian map and Japanese map side by side to make them look together. The whole idea was to show the Foreign Invasion in India. Electric wires were the main product of the company so they were placed at the display area on table top display to inform about the quality of the product. Approach media has taken a great care about the lighting system because it added enhancement to the brand’s character. We used product display tables & (high profile seating arrangement with luxury sofas and other items) and reception as well. All these things were creatively used in the exhibition to give it an organisational look. This has created a great impact on the consumers and the target audience.

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Yukita Electric Wire Co. Ltd.